The business of blogging has taken over

At least, that’s what I believe is what’s happened.

In June, author Nathan Bransford mused over the fact that the blogosphere has changed over the last ten years. Nathan says the heyday of blogging was in 2007 to 2009 and he felt the decline in 2011.

My first blog launched in 2010 and while getting visitors to my posts was hard work there was a distinct feeling of community. Like Nathan I received a few blog awards and was giving kudos to other blogs regularly.

I still read the same number of blogs I was back five years ago. However, checking my feedly feed regularly I can see that some of my favourite bloggers have been awfully quiet. Apart from some stoic bloggers out there I even count myself into the infrequent to rare blogger category.

Have we all run out of topics? No more to say?

The statistics for WordPress are curious and strikingly business focused. Many blogging platform have come a long way over the years and are now perfect providers of products and services.

Businesses have cottoned-on to the opportunity of blogs as content creation, SEO smooching and traffic building. The friendly tone of blogs have made it onto mainstream website lulling readers into a false pretends of friendship – now with actually asking for money (in some shape or form).

Everything I love about blogs: the personal expertise, writing with a heart and building of a trusting friendship (as far as that’s possible via social media), is now used by businesses. And I’m not sure I like it.

Let’s be fair, most people who started a blog had some revenue in mind at some stage. Weather it was about getting discovered as a writer, building a portfolio or growing a readership for your future amazon e-book release – we all wanted to have hundreds of people on our mailing list ready to buy what we were going to offer.

We all try. We all realise how incredibly difficult it is to remain motivated when “success” remains elusive.

What are your solutions? How do you stay focused?

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